About Pet Projects Creative

Pet Projects Creative is a senior-led creative consultancy for organisations doing work that matters. We help health, wellness and social impact brands clarify what they stand for, tell stronger stories and create useful ideas that move people towards action.

Built around the promise of creative care for work that matters, Pet Projects Creative gives clients direct access to experienced creative leadership without the cost, complexity or handovers of a big agency. The work combines strategic clarity, emotionally intelligent storytelling and practical creative direction to make important ideas easier to understand, feel and act on.

What We Do

• Brand Clarity Sprint: a focused process to define proposition, audience insight, messaging and brand voice.

• Creative Campaign Platforms: campaign thinking, creative territories, copy direction and channel guidance for launches, repositioning and growth moments.

• Storytelling for Impact: story platforms, scripts, content structures and language for complex or sensitive subject matter.

• MOA/MOD Storytelling & Animation: creative strategy, story development and animation collaboration for complex health and science stories.

• Fractional Creative Leadership: senior creative direction, reviews, mentoring and campaign stewardship for teams that need experienced judgement without permanent headcount.

Who We Help

We work with founders, marketing leaders, agencies and purpose-led organisations that care deeply about the work but need a sharper way to express it. Typical clients include marketers of health and wellness brands, not-for-profit organisations, social impact companies, purpose-led startups and agency teams looking for senior creative partnership.

Why Pet Projects Creative

Pet Projects Creative brings together big-agency experience and small-practice care. Led by Sharon Howard-Butler, the consultancy offers senior judgement, creative discernment and strategic clarity shaped by experience across Sydney and New York, international recognition, judging credentials and work spanning health, wellness, innovation and social impact.

A woman with shoulder-length brown hair, wearing large black glasses, pearl earrings, and a sleeveless blue top, standing against a white brick wall.

Sharon’s career has spanned more than 25 years across Sydney and New York, helping turn complex ideas into clear, warm and memorable creative work.

Through Pet Projects Creative, she partners with founders, purpose-led organisations and agency teams who need senior creative thinking, hands-on craft or fresh momentum. The work is thoughtful and personal, shaped with the kind of care good projects deserve.

Sharon has been recognised by, and invited to judge, some of the world’s leading advertising and creative award shows.

Sharon Howard-Butler Founder & Creative Director

✳︎ CLIO HEALTH

✳︎ SPIKES ASIA

✳︎ ONE SHOW

✳︎ ADC AWARDS

✳︎ LIA AWARDS

✳︎ GLOBAL AWARDS

✳︎ NEW YORK FESTIVALS

✳︎ CANNES LIONS

✳︎ CLIO HEALTH ✳︎ SPIKES ASIA ✳︎ ONE SHOW ✳︎ ADC AWARDS ✳︎ LIA AWARDS ✳︎ GLOBAL AWARDS ✳︎ NEW YORK FESTIVALS ✳︎ CANNES LIONS

Anyone who knows Sharon, knows that her healthcare ideas are among the best in the business, with accolades from awards shows from around the world. Lions Health, to Clio Health to the Global Awards and more, she's amassed numerous awards over her time in the industry. She also has amazing range and breadth of thinking. Her mind never stops seeking what's next creatively. 

Elizabeth Elfenbein,  Founder and CEO Under the Sisterhood and Otherhood, USA.

“Sharon is that rare combination of highly creative and thoughtful, caring, 'gentle'. Proof indeed, that in our business, real talent and real humanity can go hand in hand. She's been this way ever since I first met her. It's hardwired in her. Which is why she's a joy to work with.”

Mark Sareff, Founder/Director, Prophecy Consulting,  Australia.

Sharon is an exceptional creative. She is tireless in the pursuit of big ideas, and relentless in her desire to execute and expand those ideas to deliver truly outstanding work. On the global stage, she is widely celebrated, while on her home turf she is the kind of leader that nurtures, inspires, and actively develops young talent. I feel truly blessed to have worked alongside her 

Stephanie Berman, Global CCO The Bloc.

“I worked with Sharon when I was a product manager at Cyanamid Agriculture. During this time Sharon was instrumental in creating the best advertising campaigns in my 25 year career. We ran distinctive advertisements with huge cut-through. It was a pleasure to work with Sharon and I can recommend her to anyone seeking material that stands head and shoulders above the crowd.”

Murray Hern, Managing Director Sumitomo, Australia.

Sharon is a compassionate creative with amazing insight into the possibilities of combining artful impact and life experiences to change perceptions and improve lives. She works tirelessly to bring all resources to the fore — stimulating change and a cohesive working environment. It is a pleasure and honor to be the recipient of Sharon’s inspiration and creativity as well as her enthusiastic work ethic.

Linda Whitten Salters,  Founder of Schizophrenia and Related Disorders Alliance of America (SARDAA)