Current and recent projects

Pet Projects Creative partners with organisations doing meaningful work in health, wellness and social impact.

Current and recent work includes creative direction for US-based Under the Sisterhood and Otherhood, alongside projects for a pioneering Australian med-tech company and a leading health-focused not-for-profit.

My Life with Jack is a film I helped create for US-based health equity company, Otherhood. It is a story told through Natalee, a young woman who gave her brain tumour a name so she could talk about it on her own terms. Rather than beginning with the medical details, the story starts with her life: school, family, friendships, baking, first love, and the everyday courage of growing up with paediatric low-grade glioma. The result is a human, hopeful portrait that makes a rare chronic condition feel visible, understandable, and deeply personal. ‍Full video

Role: Creative Director/Writer

My Life With Jack

Black and white image of a woman holding her belly, with the text "Coming soon." overlaid. The right side contains a text block describing an upcoming film titled "Under the Sisterhood," focusing on women's stories and social change.

Under the Sisterhood

Getting under the hood. I work with social impact and storysharing company Under the Sisterhood as creative director, supporting the ideas, stories, and campaigns that help bring the platform to life. My involvement has stretched across a mix of creative and strategic projects, from the DocuArt™ short film project to campaigns, events and social media.

A big part of my role has been helping shape how these ideas are expressed, finding the right words, tone, names, concepts, and creative direction so the work feels clear, meaningful, and human. Across everything, I’ve been drawn to the heart of Under the Sisterhood: creating space for women’s lived experiences to be seen, heard, and celebrated.

Role: Creative Director/Writer

Colorful text on black background spelling 'otherhood' with each letter in a different bright color and the o in 'other' represented as an orange circle.

Definition of 'otherhood' with colorful dots, and text explaining it as a space for marginalized groups including women, LGBTQ+, BIPOC, caregivers, aging populations, and disabled individuals.

Colorful text on a black background that reads 'Join the otherhood' with the word 'otherhood' in multicolored letters and large orange circles on either side of part of the text.

Text on black background reading "otherheads versus overheads", with the word "other" in rainbow-colored letters and "heads" in white.

Otherhood

Amplifying other voices. I work with Otherhood, a US-based social equity company, as creative director working on corporate identity, branding, social campaigns, and documentary projects. The work we do amplifies the voices of women, LGBTQ+, BIPOC, caregivers, the aging population, and people living with disabilities helping to ensure they are seen and heard, turning lived experience into insight, and creating storytelling that does more than reflect change, it helps drive it.

Role: Creative Director/Writer