Hearing voices of support. Hearing voices is a disturbing symptom of schizophrenia. What is also disturbing is the social isolation that people affected by the condition can experience (those diagnosed and their families). To help build empathy and greater connection with the wider community, we created the Hearing Voices of Support initiative for our non-profit client Schizophrenia and Related Disorders Alliance of America (SARDAA). We interviewed brave people affected by schizophrenia-related disorders–about their lives, voices they have heard (auditory hallucinations) and what has helped them–hearing supportive voices from real people. Then we used their video interviews in our Hearing Voices of Support art installation—a perception changing interactive light, sound and video experience. It premiered in 2016 during Schizophrenia Awareness Week in an art gallery in Tribeca, New York City. Then in 2018 we took it to Rayburn House in Washington DC. Where it, along with a briefing to Congress from some of the participants, had an impact and helped change policies around mental health. It is part of an integrated campaign that includes print advertising, social posts, an airline video, a Times Square billboard and a flash mob.

Role: Creative Director/Writer

Creative Floor Awards — 3 x Gold Best Integrated, Best Logo Design and Best Experiential for a Charity; Ad Age Health Impact Awards — Best of Show and Gold; PM360 TrailBlazer Awards — Silver Unbranded Campaign, Finalist Consumer and Patient Education; DTC Awards — Gold Experiential; Lurzer’s Archive; The Global Awards (NY Festival) — Finalist x 3 in the Ambient, Outdoor and Logo categories; Clio Health — Shortlisted; Healthcare Marketer's Exchange — Humanitarian Awards Nomination.