Feeling let down. Severe allergy sufferers were living compromised lives, resigned to settling for inadequate relief from OTC allergy treatments. They found it difficult to think straight. It was as if the energy had been sucked from them. They hadn’t considered consulting a doctor about their persistent symptoms. They didn’t know that there were prescription medicines that could provide more complete relief. Our ‘Deflated’ campaign flagged them down by tapping into how they were feeling and directed them to their doctor for the relief they needed.

Role: Head of Copy/Writer

The Global Awards (now New York Festivals Health Awards) — Global Winner Best Integrated Campaign, Finalist x 2 in other categories; IPA Best of Health Awards —Bronze x 4 + a special award for Best Use of Photography: AWARD Awards — x 2 Craft.