Doing more. People expect more from hospitals. More in terms of medical excellence, clinical research, patient care and community support.

Montefiore is famous for delivering this in the Bronx. 

We needed to make sure this was known in the communities they were expanding into beyond New York City, Westchester and the Hudson Valley.

So we developed a campaign that showcased their state-of-the-art offering, their history of world and US firsts in medicine, and their centers of excellence and their U.S. News ranking as one of the nation’s top hospitals — as works of art in a gallery setting.

Through the opening and closing 3D sculptures, we reinforced that Montefiore has always delivered and continues to deliver on the word embedded in their name: MORE.

Role: Creative Director/Writer — TV commercials

Role Creative Director — Site, digital, social, outdoor

Rx Club — Award of Excellence Integrated Campaign.