Empliciti: HCP and Patient Campaigns

For Bristol Myers Squibb’sEmpliciti (elotuzumab), approved for treating multiple myeloma in patients with one to three prior therapies, The Bloc developed a powerful dual campaign. The HCP campaign used a glider to represent the precision of Empliciti in enhancing immune response. The patient campaign featured selfies and videos from real patients, focusing on empowerment. The tagline “Power Up Your Immune System” highlighted Empliciti’s role as a monoclonal antibody, boosting immune strength. The campaign resonated deeply with the multiple myeloma community for its uplifting message.

Empliciti: HCP and Patient Campaigns

For Bristol Myers Squibb’s Empliciti (elotuzumab), approved for treating multiple myeloma in patients with one to three prior therapies, The Bloc developed a powerful dual campaign. The HCP campaign used a glider to represent the precision of Empliciti in enhancing immune response. The patient campaign featured selfies photo and selfie videos from real patients, focusing on empowerment. The tagline “Picture Yourself Powering Up Your Immune System” highlighted Empliciti’s role as a monoclonal antibody, boosting immune strength. The campaign resonated deeply with the multiple myeloma community for its uplifting message.

Informational medical document about EMPLICITI, listing side effects, precautions, and contact information for healthcare guidance.

Informational page about EMPlicit, a medication for treating multiple myeloma, including side effects, usage instructions, and contact suggestions.

A smiling woman with two young girls outdoors, posing behind a fence, with trees in the background, and a green informational brochure on caregiver responsibilities beside the photo.

A brochure titled "What should my loved one and I expect?" features a photo of a smiling man and woman, a quote from Dana J., and informational bullet points about cancer diagnosis, treatment options, testing, side effects, and emotional support.

A family of four smiling outdoors in a forested area with leafless trees, wearing jackets. A woman with glasses, a man in a red jacket, a young man, and a young woman are visible.

A man and a woman taking a selfie outdoors near a pond with houses in the background. The man has a shaved head, light beard, and is wearing a light shirt with a dark vest. The woman has short blonde hair and is wearing a blue and white patterned top

A group of three adults, two men and one woman, taking a selfie outdoors in a park with green trees and colorful decorations in the background.

A digital collage with a quote about caring for loved ones, alongside four polaroid-style photos of different people, each identified as an EMPLICIT caregiver.

Cover page for a guide titled "Empowering Others: a guide for those helping a loved one" with a photo of a smiling woman and a man taking a selfie together at a restaurant or cafe, with framed pictures on the wall behind them.