Allergy relief to the max. We’d helped make Claratyne (loratadine) the number 1 antihistamine in Australia and New Zealand though our “Nick the Gnome” campaign.

Our next challenge was to launch Claramax (desloratadine), the active metabolite of Claratyne (loratadine), in New Zealand.

We needed to position it as the most effective antihistamine option.

We did that through this quirky spot 'Linemarker'. There's regular allergy relief. But if you need allergy relief to the max, get Claramax.

Role: Writer

The Global Awards (now New York Festivals Health Awards) — Grand Global, Best Consumer Healthcare Ad in the World.