Topsy Turvy. Working mums are still often the ones who take on the additional role of managing the family. So when mum gets ill with a cold or flu, everything can seem out of kilter. It's as if the household has been turned upside down. We brought this to life in a TV commercial through a combination of practical and GCI effects. It was disruptive for the category, so cut through and helped Demazin packs jump of shelves and into the hands of cold and flu sufferers.

Role: Head of Copy/Writer

The Global Awards — Finalist; Rx Award Show — Finalist.