Undoing allergy symptoms. Allergy symptoms affect everyone differently, but when they hit hard, they can leave people feeling foggy, uncomfortable, and disconnected from the world around them. This idea turns that feeling into a simple visual metaphor. We open on a woman whose head is wrapped in a thick, woolly knitted covering — a playful but instantly recognisable way to show the heaviness and restriction of blocked breathing and allergy discomfort. After taking Aerius, the wool begins to unravel, gradually freeing her up to breathe more easily, think more clearly, and take in the world again. It is a clear, memorable way to dramatise Aerius’ promise of long-lasting relief that works through the day and into the next morning.

Role: Writer

The Global Awards — Finalist; Rx Awards —Finalist.