Tick it off before you take off. The combination of a strong Australian dollar and low airfares meant more Australians were travelling overseas. But, while the percentage of the population travelling had gone up, the percentage of travellers being vaccinated had dropped. Our ‘Critters’ campaign alerted travellers to the risk of contracting a disease overseas even if they were staying in a resort — one star or five stars the risk is still there. The campaign sent people flying in to see their doctor for travel advice before flying overseas, and resulted in an increase in the administration of typhoid and cholera vaccinations.

Role: Head of Copy/Writer: 'Cocktail critters' and 'Toothbrush critters'

Role: Creative Director/Writer: 'Chopsticks critters'

Lions Health - Bronze Lion and Shortlisted x 5; The Global Awards (now New York Festivals Health Awards) — Global Winner in 2 categories; Best of Bravo Award; IPA Best of Health Awards — Bronze x 4.